A monthly marketing partnership for established B2B companies ready to generate new business beyond referrals.
Katleen leads the strategy, sets the priorities, and runs the marketing work needed to reach the right buyers and turn interest into sales conversations.
The Growth Partnership is a strong fit if:
It's not the right fit if you're looking for content production only, a guaranteed number of leads, or a short campaign with no strategy behind it.
An assessment of the business, buyers, sales process, and current marketing, identifying the biggest gaps and opportunities.
Defined priority buyers, their motivations, the company's differentiators, and the messaging to use across marketing.
A clear sequence of priorities, actions, and decisions based on business goals, resources, and likely impact.
One agreed campaign, developed and launched with a defined audience, message, next step, and measurement plan.
An assessment of what happens after a buyer engages, with agreed improvements to follow-up, conversion, or CRM processes.
A review of campaign performance, lead quality, key observations, and recommended priorities for the next phase.
Review your business, clients, sales process, and current marketing. Identify what is working, where opportunities are being missed, and what needs attention first.
Your parta kickoff session, and access to your website, LinkedIn, CRM and ad accounts.
Clarify your priority buyers, why they should choose you, and the messages most likely to resonate. Use those findings to set practical priorities for the next 90 days.
Your partreview and approve the Blueprint and the 90-Day Growth Plan.
Develop and launch the first agreed campaign, including the messaging, audience, and next step. Set up the tracking and follow-up arrangements included in the approved scope.
Your partapprove the campaign and follow up on the sales conversations it generates.
Review campaign performance and lead quality with your team. Use what you learn to refine the work and decide where to focus next.
Your parta monthly working session and feedback from your sales team.
By the end of the first month, you'll have a clearer market position, sharper messaging, and an agreed plan for execution.
After the first 90 days, the partnership continues with a clear set of priorities for the next phase. We review results, refine existing work, and decide where additional effort is most likely to make a difference.
The specific campaigns, channels, and deliverables remain defined by your proposal.
your knowledge of the business, your clients and your industry, timely approvals, and feedback from your sales team.
the marketing strategy, hands-on execution, reporting and accountability.
One point of contact. You work directly with Katleen, from the first conversation through every campaign.
Book a call with KatleenYou know what's included, what isn't, and what each month delivers.
Every plan turns into campaigns, messaging and follow-up your business can use.
You see what the numbers say, including what isn't working.
If an agreed deliverable within Velora's control is missed, Velora completes it at no additional fee.
Marketing strategy and positioning, messaging, agreed campaigns, selected channel execution, follow-up improvements, and performance reporting.
Advertising spend, third-party software, full website rebuilds, photography and video production, and large-scale design projects.
LinkedIn, outbound, paid media, CRM and website work are selected based on your priorities and the agreed capacity. Not every channel is part of every partnership.
Every Growth Partnership is shaped around your goals, the channels involved and the level of execution required. After our first conversation, you'll receive a proposal outlining the recommended scope, timeline and investment.
The partnership starts with an initial three-month engagement, then continues month to month.
By the end of the first month, you'll have a clearer market position, sharper messaging and an agreed plan. Your first campaign launches in month two.
No. Velora leads the work. Your team's role is to share what they know about your clients, approve key decisions and follow up on new opportunities.
Yes. We start with your existing website, CRM and accounts, and recommend new tools only when they're clearly worth it.
The plan is reviewed every quarter, and sooner if your business needs it. Changes to scope are discussed and agreed before new work begins.
The partnership continues month to month, with a priority review each quarter.
Book a 30-minute call with Katleen to discuss your business, your current marketing, and whether the Growth Partnership is the right fit.