Choosing a marketing partner is about more than comparing services and monthly fees.
You need to understand how they think, how they approach your business, what they'll take responsibility for and how you'll measure progress.
These are the questions worth asking before you decide.
Ask for a name. The person in the sales meeting and the person doing the work should be the same, or you should meet both.
A plan only helps if someone carries it out. Ask who does that, and by when.
Ad spend, software and larger production projects are often separate. Ask before you sign, not after.
Look for a regular review of lead quality and business progress, not only a report of activity.
Good marketing needs input: access, decisions and follow-up on opportunities. A clear answer here shows they've done this before.
| Question | A good answer sounds like | A reason to ask again |
|---|---|---|
| 01 · Who will lead the work? | A named person who leads and is part of the meetings | The person selling isn't the person doing, and nobody can say who is |
| 02 · Will it be implemented? | Actions with an owner and a date | A set of recommendations with no one assigned to carry them out |
| 03 · What is included? | A written list of what's included and what is quoted separately | “We'll work it out as we go” |
| 04 · How is performance reviewed? | A regular review of lead quality and business progress | Reports about activity only |
| 05 · What do you need from us? | A clear list of access, decisions and follow-up | No mention of your team's role |
Write the five questions down and ask every partner you consider the same ones. The comparison gets easier.
If an answer is vague, ask again.
Our answers are on the Growth Partnership page.
Book a 30-minute call with Katleen to discuss your business, your current marketing and whether the Growth Partnership is the right fit.
