Your website may be the first place a potential client forms an opinion about your business.
Can they understand what you do, who you work with, what makes you different and why they should consider you?
Open your homepage and run these five checks. Set a timer.
01 Who you serve
02 Your service, in your buyer's terms
03 A clear reason to choose you
04 One obvious next step
Checks 01 to 04 sit on the first screen. Check 05 applies to the whole page.
A visitor shouldn't have to scroll to learn whether this is for them.
Read it as a customer would. Internal names for your services mean little to someone who hasn't worked with you.
The alternatives include the competitor, and also doing nothing.
One main action. Easy to find. Easy to do.
Several people usually take part in the decision. Most of them will only see what's on the page.
| Check | Yes | Partly | No | If it's a no, fix this first |
|---|---|---|---|---|
| 01 · Who you serve, in the first screen | The headline and first line | |||
| 02 · Service in your buyer's terms | Replace internal names with the words buyers use | |||
| 03 · A clear reason to choose you | State what makes you different from the alternatives | |||
| 04 · An obvious next step | One main action, easy to find | |||
| 05 · Clear to finance and operations | Plain language, no insider shorthand |
Each "no" is a place where a buyer may stop.
Fix the first one before adding anything new.
If you'd like a second opinion on your site, we can review it with you.
A one-page checklist you can print or share with your team.
Book a 30-minute call with Katleen to discuss your business, your current marketing and whether the Growth Partnership is the right fit.
