Planning for 2027
Four questions to answer before you set the marketing budget.
A new year doesn't automatically call for a new marketing mix.
Before you decide how much to spend on LinkedIn, advertising or email, look at the business.
Four questions to answer before you set the marketing budget.
A new year doesn't automatically call for a new marketing mix.
Before you decide how much to spend on LinkedIn, advertising or email, look at the business.
Separate referrals, repeat business and new relationships.
This shows how much of your growth depends on your existing network.
Define them by industry, size and type of work.
The budget should follow that decision.
Review your website and LinkedIn as if you were seeing them for the first time.
Then ask someone outside the business to do the same.
Map how inquiries are answered, followed up and tracked today.
Who replies? How fast? What gets written down?
| If you find that | Then the budget should start with |
|---|---|
| Most new clients came through referrals | Ways to reach buyers outside your network |
| Your clients vary widely in size and type of work | A decision on which clients to grow first |
| A new buyer can't tell what makes you different | Clearer positioning on your website and LinkedIn |
| Inquiries aren't answered or tracked consistently | A follow-up process, before more reach |
Once these four are answered, the budget has clear priorities to follow.
Without them, the budget follows habit.
If you'd like to go through them with someone, we're happy to.
A one-page checklist you can print or share with your team.
Book a 30-minute call with Katleen to discuss your business, your current marketing and whether the Growth Partnership is the right fit.
